Tonic International

General information

TONIC is a full service advertising & Branding agency agency founded in Dubai in 2004, known for its creative advertising strategies, effective branding, digital marketing, media buying and media planning.

27 nationalities. United by great work. Driven by happiness. Everyone is encouraged to express his or her opinions. We also believe in giving more: we are the only creative agency in Dubai that offers flexible working hours and unlimited paid vacation.

TONIC Advertising
Led by Cristiano Tonnarelli, the advertising department handles all your communications needs – from launching a new product or service to getting your target audience to fall in love with your brand. Our solutions are integrated and take advantage of every available traditional and non-traditional media. Be it a newspaper advertisement, an experiential event, or a piece of billboard advertising on the moon.

TONIC Digital
Led by Mamta Varerkar, the digital department works closely with the advertising department. In fact, there isn’t a distinct line that separates the two. Our digital team handles all things to do with the social media marketing, online marketing, web design and mobile advertising.

TONIC Branding
Led by Stuart Harris and Scott Clephane, Tonic branding was created in 2008. When it comes to creating an engaging brand story – and making it looks stunning – they are the people to go to. They are well versed in all the sub disciplines of graphic design, from the use of typography to creation of a timeless logo. Tonic branding has been responsible for launching several award-winning brands in the region.

TONIC Media
Led by Jacqui Hewett, Tonic Media is our media planning and buying arm. At Tonic, we do not treat media as an after thought. Media strategy plays an integral role in every the campaign we create. It answers questions like which radio channel to use? TV station? Which shopping mall should we launch the activation? Is the answer Programmatic display banners? Always ensuring that the campaign reaches the right people, at the right place and at the right time.