Addaera Research and polls center

General information

Addaera (Compass) was a vital tool for people living in the Arabian peninsula and the Emirates in the past era, prior to the oil boom in the mid-twentieth century where resources were scarce.

Travelers and merchants sailing to Africa, Eastern Asia and India utilised addaera to find their directions and determine their location and destinations; counting on compass calculations, star positions and constellations, especially in times of weather disturbances. Addaera had a fundamental role that helped people to secure their needs for a self-sufficient and sustainable society.

The centre has been branded “Addaera” as an omen of the significant role played by the ancient compass; reflecting on its core mission of exploring social trends and public opinion in the United Arab Emirates.