Mouawad Jewelry & Watches

General information

Led by 4th generation co-guardians, Fred, Alain and Pascal Mouawad, and backed by more than a century of excellence in its field, Mouawad remains a family business built upon artistic excellence, superb craftsmanship, trust and relationships. Mouawad designs, manufactures and sells its own exclusive jewelry and timepiece collections ranging from boutique items to objects of art and magnificent haute joaillerie and masterpieces.

The Mouawad brand has penetrated continents across the world, while retaining its eminent position as jewelers to royalty, high society, celebrities and those that appreciate the finest standards of dazzling craftsmanship. The passion at Mouawad has always been to enchant and build lifelong relationships with customers by offering a wide range of jewels and timepieces for all occasions.

In addition to its jewelry and timepiece design and production, Mouawad also manufacturers rough diamonds as a Diamond Trading Company (DTC) Sightholder through its joint venture company, Premier Diamond Alliance.

Diamonds and gemology have always been a passion for the Mouawads and besides crafting fine jewelry, over the years the Mouawad family has acquired some of the largest and rarest diamonds in the world and many of these historic gems carry Mouawad as part of their designated name.

The family’s on-going support of the global industry through research and education led to third generation, Robert Mouawad, receiving a Lifetime Achievement Award from the Gemological Institute of America (GIA) and of having the GIA campus named in his honor. Guinness has honored Mouawad on three occasions with world records: in 2010 for the Mouawad 1001 Nights Diamond Purse - the most valuable handbag in the world, in 2003 for the Very Sexy Fantasy Bra - the most luxurious and expensive piece of lingerie ever made, and in 1990 for the Mouawad Splendor – at the time, the most expensive single pear-shaped diamond in the world.

Vision:
To continue the rich heritage of Mouawad by maintaining the focus on fine jewelry and watches while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally.

Mission:
Enchanting customers

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